Google in court over AdWords system
Publish date: 25 April 2007
Issue Number: 1180
Diary: Legalbrief eLaw
Category: Trademark
Google will face another trademark lawsuit over its AdWords system after a judge refused its request for the case to be thrown out of court. The issue will be tried before a jury for the first time.
Out-Law.com says that Google has already won suits over its ad system, which allows companies to buy the right to display their advert when a certain term is searched for. Trademark owners have argued that they should be the only firms allowed to advertise when their trademark is searched for. American Blind & Wallpaper Factory (ABWF), the US\'s biggest reseller of window blinds, has sued Google for abuse of trademarks because of rivals\' right to buy adverts when Web users search for its name. Google has previously won two federal cases on similar grounds against car insurance company Geico and computer repairer Rescue.com, which is appealing against the verdict. Full Out-Law.com report
