ASA says \'tell a friend’ service is open to abuse

So when a Web site that emulates Friends Reunited offered a \'tell a friend\' service, the UK\'s advertising watchdog decided it was too great a risk to allow e-mails to be sent to strangers without naming the friend. Out-Law.com reports that the adjudication by the Advertising Standards Authority (ASA) is possibly the first ruling of its kind in the country. Who-Remembers-Me.com was started in 2003 \'to provide a complete worldwide service for finding and connecting with old friends,\' according to the Web site. Founder Rob Billington was interested in rediscovering people from his past, \'but felt frustrated by the limitations of other Web sites that focused primarily on school friends.\' Full Out-Law.com report