‘Pyramid scam’ a hit in Africa

A new BBC investigation has uncovered a global pyramid scam, run from Europe, that is using smartphones to cheat ordinary people across Africa, Asia and Latin America. Crowd1 describes itself as ‘the fastest growing crowd marketing company in the world’ and produces social media videos which show members buying new cars and enjoying luxury holidays. It claims smartphones can be used to promote and sell various exciting digital products to your network. The Premium Times reports that thousands of clients across Africa parted with €99 to purchase an entry-level membership to Crowd1. However, BBC Africa Eye documentary, Unmasking the Pyramid Kings, reveals that Crowd1 is peddling a range of bogus products and false promises to cover an old-fashioned pyramid scheme based on recruitment. In addition, the recruitment of new members is heavily incentivised by Crowd1.